We are CHARM, a pet food company that manufactures with absolute love and care.

We strongly believe that your pet deserves the absolute best. After years of curating the best ingredients and techniques, we have produced a range of pet food products that we are proud of. 

Every bag of CHARM pet food has been tested to our highest standards. We believe that our pet food will benefit your furry companion in both health and happiness, and we want every dog to try our recipe!

We stand by this statement above, so much so that we are offering a trial bag for every dog. And we are also offering a 2kg bag if you help us spread the good word!