OUR TRUE NORTH
Our faithful companions make us laugh, love unconditionally, and bring us so much joy. It’s part of their irresistible charm. It’s our love for dogs and cats that keep us on our path to pursue our purpose and follow our true north.
Our Purpose
We empower pets and their human companions to live a fulfilled, joyful lives together.
Our Mission
AUTHENTIC NUTRITION POWERED BY NATURE
OUR W.I.L.D. FOOD PHILOSOPHY
WHOLESOME
MEAT
Our recipes feature high inclusions of meat, and a wide variety of animal proteins to reflect the natural diet.
INGREDIENTS
FOR FUNCTION
For vitality boost, our recipes feature nature’s most powerful functional ingredients.
LOW CARBOHYDRATE
Low carbohydrate foods for optimal health and body condition.
DIETS RICH IN
ANIMAL PROTEIN
With high inclusions of animal protein, our foods are perfect for carnivores
Our Values
At Charm, we’re free spirits, but together our pack is on our journey to pursue our purpose.
Our passion for dogs and cats is the fuel we need, while our standards and true north keep us on track.
CURIOSITY
We’re open and curious,
exploring new territory to learn and grow.
We’re genuine and sincere,
and follow our true north.
HAPPINESS
We’re kind and compassionate,
cultivating happiness for our journey.
We keep our promises,
earning the trust of others.
AUTHENTIC
RELIABLE
MOTIVATED
We’re a force of nature,
with relentless pursuit of our purpose.
