

GRASS-FED LAMB
DRY FOOD
Crafted for nutrition and taste, our Grass-Fed Lamb recipe features high inclusions of New Zealand lamb and a variety of seafood. We’ve added nutrient-dense Powergreens and our Protect10™ blend of nature’s most powerful functional ingredients for a vitality boost. Whether your cat likes to stay indoors or go outside to explore, this protein-rich recipe is sure to keep your cat happy and healthy.
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90% of protein from animal sources, perfect for carnivores.
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A nourishing blend of meat and seafood, including New Zealand lamb, provides a wide variety of nutrients for optimum health.
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High in fresh meat, a delicious source of nutritious protein and essential fats.
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Nutrient-dense Powergreens and Protect10™ functional ingredients for a boost of vitality.
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Low carbohydrate for peak body condition.
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Free from grain and high-glycemic ingredients.
AVAILABLE SIZES
340G, 1.5, 4.5KG



PROTEIN FROM VEGETABLES AND FRUITS
10%
PROTEIN FROM ANIMAL SOURCES
90%
MEAT SOURCES


TURKEY
HERRING
EGGS
CHICKEN







SALMON



WHITEFISH


DUCK

HYPOALLERGENIC
100% grain free (no corn, wheat or soy) and no artificial colors or flavors. The formula is designed with specifically chosen ingredients that are easily digested and can effectively help avoid allergic reactions.
URINARY CARE
Cranberries are known as a powerful antioxidant for a healthy immune system and to protect your cat’s urinary tract.
HAIRBALL CONTROL
Balanced and complete nutrition help control and avoid the formation of hairballs and the natural fibers help move hair through a cat’s system.


SENSITIVE STOMACH
Natural prebiotic fiber sourced from a great variety of fruits, vegetables, and botanicals promotes digestive health and also features highly digestible proteins to maintain optimal stool quality.

FINE GRIND
We grind ingredients in a specialized hammer mill rotating at high speeds, producing a consistency similar to flour.
FINE GRIND provides denser pellets, less bag dust, better oral health, and more nutrients going in your pet than coming out.
INFUSION
During this process, air is removed completely from the production chamber, forcing nutrient-rich oils to permeate the kibble without making it greasy. Unlike in standard pet food production, nutrients stay deep within the kibble, creating a clean, dry, nutritious food with a high level of healthy fats.
THE FIVE NOs
NO ARTIFICIAL COLOR
NO ARTIFICIAL FLAVOR
NO PRESERVATIVES
NO ATTRACTANT
NO HARMFUL HORMONES
COMPOSITION
Salmon meal (12%), Red lentils, Chicken meal (9.5%), Herring meal (9.1%), Turkey meal (9%), Chickpeas, Green peas, Egg powder (8%), Chicken fat (5%), Herring oil (4.5%), Brewer’s dried yeast, Whitefish meal (2%), Chicken liver (2%), Flaxseed, Duck meal (1.5%), Calcium propionate, Lecithin, Yucca schidigera extract, Kelp meal, DL-methionine, Potassium chloride, Salt, Choline chloride, Citric acid, Taurine, Cranberries, Blueberries, Dried tomato pomace, Pumpkin, Apple, Spinach, Peppermint, Chamomile, Turmeric, Celery seed, Dried rosemary, Zinc sulfate, Ferrous sulfate, Vitamin E supplement, Niacin supplement, Copper sulfate, L-lysine hydrochloride, Selenium proteinate, Sodium selenite, Thiamine mononitrate, Manganese sulfate, Glucosamine hydrochloride, Chondroitin sulfate, Calcium iodate, Calcium pantothenate, Vitamin A supplement, Vitamin B-12 supplement, Vitamin K supplement, Riboflavin, Pyridoxine hydrochloride, Biotin, Cobalt carbonate, Folic acid, Vitamin D-3 supplement.
TRANSITION TO CHARM®
When transitioning to a new pet food, do so slowly over a period of about 7-10 days, mixing an increasing amount of new food with old food each day:



25%
50%
75%
100%
CHARM
CHARM
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